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Successful Marketing Strategies in the Lawn Care Industry

Successful Marketing Strategies in the Lawn Care Industry

Today more than ever, it’s possible for anyone with the initiative and motivation to start their own business. With the power of the Internet, you can even advertise products and services completely free of charge. While the opportunities opening up are certainly exciting, there is one result that makes it important for business owners to keep their eyes open and aware of the changes around them.

Businesses are no longer restricted to competition in their geographical area. Today, consumers have at their fingertips a wide array of options, and it’s crucial that you’re able to keep up with the growing competition. If you’re in the lawn care industry, there are a few marketing tips you should consider employing now.

Updated Equipment

battery powered weed trimmerWith so many advances that allow you to work smarter instead of harder, it’s important that you keep up. After all, if competitors are utilizing tools in the market to increase customer satisfaction, you’ll certainly want to be doing the same. Word of mouth is still a powerful force, and you want your customers to have plenty of good to say about you to their friends and family.  For example, if you’re still using gas-powered weed eaters, you could consider switching to an upgraded model as there are battery-operated versions now available. For more information on weed eater buying tips, check out the complete weed wackers buyer’s guide.

Be Active on Social Media

social-mediaThe social media craze has taken the world by storm. In fact, there are more than one billion active Facebook users across the globe. If you are not yet using social media sites to create an awareness of your services, you are letting a valuable tool slip through your fingers. Here, people can see what you have to offer as well as engage personally. Furthermore, this provides a great way for satisfied customers to share with others the experiences they’ve had with your company.

Create Your Online Advertising Campaign

Let’s face it. A growing number of people are choosing to use the Internet even to simply look up a phone number. In fact, according to Forbes Magazine, approximately 80 percent of people will refer to search engines before picking up a phone book. Therefore, it’s essential that you develop a strong Internet marketing plan to advertise your valuable services. Some of the proven techniques you could consider implementing include:

  • Pay-per-click advertising
  • Long-term search engine optimization efforts
  • Regular social media updates

As you develop your campaign, it’s important to understand that online marketing is a full-time job if you want it executed correctly. Therefore, it can prove well worth the effort to hire additional staff dedicated to these efforts.

Making the Most of Your Business

You’re in business to make money, and there are certainly many opportunities out there to do just that. However, times are changing at an astronomical rate. Whether you are naturally prone to resist change or have just become accustomed to the current way you run your lawn care business, it’s crucial that you understand how quickly you can fall behind those who are using new techniques. By employing these strategic lawn care marketing tips, you can more efficiently keep up with the competition and offer your customers the level of service and care they deserve.

Successful Marketing

Successful Marketing

Marketing and advertisingMarketing can be defined as “the action or business of promoting and selling products or services, including market research and advertising”.  Have you ever thought that you would be an ideal candidate for such a career or hobby? If so, you should know exactly what it is, what it takes to be successful in marketing and what kind of strategies you can use to be successful.

Make A Plan

Before you put any of your money into anything, you need to have a marketing plan. If you think that you may be getting a great deal on advertising, but it doesn’t fit your objectives, then you are just wasting your money. According to The Wall Street Journal, “Only 14% of small businesses have an annual business plan in writing, and 60% have no plan on paper at all”. This is good for you because if you take the time to create a marketing plan, you will be far ahead of your competition.

First, conduct an overall assessment of your current materials, You should look at what is working and what isn’t. Determine how effective your efforts have been and what kind of results you received.

Second, set your goals. Without a goal, you can’t measure your success. You need to have a plan that is going to show a return on your investment but also be flexible enough to evolve.

Third, in order for your plan to work, you need to determine your target audience. You need to know who your audience is in order to reach them the best.

Fourth, research is the backbone in how you determine and improve your strategy. Without research, you could end up missing something which could lead to missed opportunities and sales.

Fifth, determine your strategy. This strategy will show how a particular product or service will be promoted to your targeted audience.

Sixth, define your tactics, budget and resources.Taking this step means that you are ready to take the plan to the next level. You will then be able to determine the appropriate tactics to use in order to meet your goals.

Seventh, evaluate your plan. Since you have spent a lot of time creating your plan, you need to include ways to figure out if it is working and then you need to give your plan time to work.

Get Your Ducks In A Row

Before you start anything, you should consider your audience, demographics, and psychographics. It is important to know who you sell your product to, but it is also important to know what their hobbies are, charities, politics, etc. It is also important to not try to be an expert at everything. Those who are small-business people tend to be self-sufficient, but taking it too far won’t help. If there is an outsource task and project that is is outside of your comfort range, they are too time consuming and should just be left behind.

Know Who To Cut Off

Sometimes it is best for you to cut out those who do not fit. If you have a customer who does not fit your business, cut them off and refocus your energy on those who are a better fit. It is also important to know that getting a new customer is five times more expensive keeping a current one. Use your current customers to attract new referral business.

In closing, in order to successfully market your business or product, follow those few simple guidelines. Also, don’t abandon your marketing and advertising too soon, don’t be rushed into making decisions, select a media mix for success, and most importantly, mistakes can be your friend.

How to Make Money Online

How to Make Money Online

If you are strapped for cash and are looking to work from home or just earn some extra money without actually getting a job, there are many ways to make money online. Some people may think it is the easiest thing in the world, but it really isn’t. There are a lot of different places to make money online, but sometimes, these places are not real and offer false promises. Here are 5 real ways to make real money online.

Pitch Products Online

Pitching someone else’s product online is one of the highest paying gigs on the internet. If you want to get in on this, you need to become an affiliate for a mega-site such as Amazon.com. The commissions for this can be as high as 25 percent. If someone buys a product that you are pitching, you earn a cut of the profit. If you choose to work for ClickBank, the commissions can be up to a whopping 75 percent with more than 50,000 products to choose from to pitch.

Giving Answers

If you are the type of person who has an answer for everything, this is the gig for you. At websites such as kgbanswers.com, you can become an expert after taking a simple test. A customer then asks a question and they get answers from you, the “expert”. If you are a brainiac, you can head over to ChaCha which will pay you a small amount of money for completing guide tasks. These tasks vary from solving puzzles to answering questions on a set subject. The payout may be small, but it is steady.

Perform A Microgig

A microgig is a way you can offer your services online at task marketplaces. At certain places such as fiverr.com, workers complete tasks starting at $5 per job. If you head over to websites such as Amazon Mechanical Turk, you can earn even more since there are over 200,000 tasks that are listed or money making. These tasks vary in profit and work load. Once the task is completed, the payments are placed in your Amazon account.

Prediction Making

If you are good at making predictions, such as election results or the price of gold, this is the gig for you. The Chicago Board Options Exchange, introduced in 2008, created binary options, which are financial contracts that allow you to earn money by making predictions about the rise or fall of financial assets. You can predict hundreds of events such as election results to Academy Award winners. If your prediction is accurate, you can earn quite a bit of money.

Online Surveys

Online survey taking is very popular. You can earn a few cents to a few dollars for every survey you take. One of the best paying survey sites is eJury.com. This is a website for mock juries and you are paid $5-$10 per verdict. Other websites, such as GlobalTestMarket.com offer points and rewards for taking surveys. This isn’t a way to make a whole lot of money, but it is steady.
Making money from online jobs isn’t always easy or legitimate. Taking surveys, being part of a panel, promoting products and being an “expert” are just a few ways that you can earn a few dollars here and there. After a while, it will all add up to something more.

Software & Marketing

Software & Marketing

If you own a business or a website, you know that there is a lot of work that goes into promoting the website, keeping it up and running and more. The internet is a very powerful tool that helps people develop their website. As an entrepreneur, you know that your marketing is a big part of your online business or your website. Even if you are not running a business online, if you have a business in the real world and need to market it, the internet is the best tool to do so with, whether you run your website or not.

 

The internet is a huge trend and has become increasingly popular in the past two decades. You are able to find all kinds of information that can help you with the marketing aspect of your business. Software is a huge part of your website or online marketing. If you develop everything yourself, you know that you have to deal with HTML, if you are new to all of this, HTML is the language of the internet. HTML stands for HyperText Markup language, and this language describes the content that is on your website. HTML will help you develop your website so that you can help future customers find your business. In order for your marketing techniques to work, you must have your business promote your website. Noone is going to know that you have a website unless they see it from your business.

Email marketing is also great for promoting your business. Email marketing is generally free whereas social media is not. You can use email to tell your customers about upcoming promotions, send them special coupons, let them know what is going on with new products and more. You can send out mass emails and link your email to your website so people can click on the link and they will be brought to your business site. Along with email marketing, there is also the option of ecommerce which involves customers purchasing from your website directly instead of having to go to the store itself. ipad-820272_640

All of this marketing work probably has you all tired out and exhausted. In order to get the best night sleep, shut off your world, including phones, tablets, anything with light and close your eyes in preparation for the morning ahead. If you are staring at a computer screen, your body is going to think that you are suppose to be awake. When you shut everything down, you body will relax and you will drift off in to a great night of sleep and be energized to get back to work.