Marketing can be defined as “the action or business of promoting and selling products or services, including market research and advertising”. Have you ever thought that you would be an ideal candidate for such a career or hobby? If so, you should know exactly what it is, what it takes to be successful in marketing and what kind of strategies you can use to be successful.
Before you put any of your money into anything, you need to have a marketing plan. If you think that you may be getting a great deal on advertising, but it doesn’t fit your objectives, then you are just wasting your money. According to The Wall Street Journal, “Only 14% of small businesses have an annual business plan in writing, and 60% have no plan on paper at all”. This is good for you because if you take the time to create a marketing plan, you will be far ahead of your competition.
First, conduct an overall assessment of your current materials, You should look at what is working and what isn’t. Determine how effective your efforts have been and what kind of results you received.
Second, set your goals. Without a goal, you can’t measure your success. You need to have a plan that is going to show a return on your investment but also be flexible enough to evolve.
Third, in order for your plan to work, you need to determine your target audience. You need to know who your audience is in order to reach them the best.
Fourth, research is the backbone in how you determine and improve your strategy. Without research, you could end up missing something which could lead to missed opportunities and sales.
Fifth, determine your strategy. This strategy will show how a particular product or service will be promoted to your targeted audience.
Sixth, define your tactics, budget and resources.Taking this step means that you are ready to take the plan to the next level. You will then be able to determine the appropriate tactics to use in order to meet your goals.
Seventh, evaluate your plan. Since you have spent a lot of time creating your plan, you need to include ways to figure out if it is working and then you need to give your plan time to work.
Before you start anything, you should consider your audience, demographics, and psychographics. It is important to know who you sell your product to, but it is also important to know what their hobbies are, charities, politics, etc. It is also important to not try to be an expert at everything. Those who are small-business people tend to be self-sufficient, but taking it too far won’t help. If there is an outsource task and project that is is outside of your comfort range, they are too time consuming and should just be left behind.
Sometimes it is best for you to cut out those who do not fit. If you have a customer who does not fit your business, cut them off and refocus your energy on those who are a better fit. It is also important to know that getting a new customer is five times more expensive keeping a current one. Use your current customers to attract new referral business.
In closing, in order to successfully market your business or product, follow those few simple guidelines. Also, don’t abandon your marketing and advertising too soon, don’t be rushed into making decisions, select a media mix for success, and most importantly, mistakes can be your friend.
These days, looking for a new home to invest in has never been easier. With the advent of the Internet and apps and mobile devices, you can now search for home listings, compute mortgage costs, explore businesses and attractions near prospects, and translate real estate terminology all without leaving your home.
When it comes to looking for a home, the future is indeed here. Here are 5 apps built to help you find a home. Coupled with a mortgage broker, your search has never been simpler.
Apps like Realtor, Redfin, Trulia, and Zillow are designed to help you scour through local multiple listing services (MLS) to find properties for sale. Home searchers can filter their search by city, state, or zip code, and see listings filtered by price, number of bedrooms, number of baths, size (square feet and lot), age of the property, features, and more.
Many mortgage brokers and real estate agents tend to recommend the Realtor.com app, mainly because the site boasts of the most accurate and updated database of property listings sourced from over 800 MLSs.
Available on both iOS and Android, Homesnap is a free MLS app that boasts of one key feature: it let’s you Snap a picture of any home you see in the country to get property details, such as property values, date of last sale, number of bedrooms and baths, lot size, taxes, and more. If the home you just snapped a photo of is on the market, you also get a number of interior photos.
If you want to buy a property or sell yours, you can use the app to contact a real estate agent for a showing, or conversely, add your home to the listings.
If you’re like most people looking to invest in property or a home, you probably need a mortgage to get started. Apps like the Trulia Mortgage Calculator, available on both iOS and Android, allow you to compute the property value you can afford, your monthly payments, and even go through property rates in real-time.
You can also get a side-by-side comparison of loan rates from different lenders, as well as lender reviews and ratings. The app also allows you to contact lenders directly from your smartphone to inquire more about loan quotes and other details. And finally, these apps come with refinancing calculators to help you compute how much you can save on a monthly basis (or in total) by refinancing your loan.
If you’re looking for property on your own, you might be intimidated by all the terms you hear being thrown around in the real estate industry. Dictionary of Real Estate Terms is a handy app available on iOS that gives you a crash course on over 3,000 real estate terms, helping you understand just what your agent or mortgage broker mean when they’re talking about easements, encumbrances, joint and several liability, and more.
The AroundMe app automatically determines your location and brings up a list of all nearby establishments and attractions, sorted by distance to your location. Why would you need this, you ask? Think about those times when you’ve had to look for a home in a city, state, or province you’re unfamiliar with. Knowing where the nearest ATM, bar, café, hospital, and gas station can help you assess the value of the property you’re eyeing.
If you are strapped for cash and are looking to work from home or just earn some extra money without actually getting a job, there are many ways to make money online. Some people may think it is the easiest thing in the world, but it really isn’t. There are a lot of different places to make money online, but sometimes, these places are not real and offer false promises. Here are 5 real ways to make real money online.
Pitching someone else’s product online is one of the highest paying gigs on the internet. If you want to get in on this, you need to become an affiliate for a mega-site such as Amazon.com. The commissions for this can be as high as 25 percent. If someone buys a product that you are pitching, you earn a cut of the profit. If you choose to work for ClickBank, the commissions can be up to a whopping 75 percent with more than 50,000 products to choose from to pitch.
If you are the type of person who has an answer for everything, this is the gig for you. At websites such as kgbanswers.com, you can become an expert after taking a simple test. A customer then asks a question and they get answers from you, the “expert”. If you are a brainiac, you can head over to ChaCha which will pay you a small amount of money for completing guide tasks. These tasks vary from solving puzzles to answering questions on a set subject. The payout may be small, but it is steady.
A microgig is a way you can offer your services online at task marketplaces. At certain places such as fiverr.com, workers complete tasks starting at $5 per job. If you head over to websites such as Amazon Mechanical Turk, you can earn even more since there are over 200,000 tasks that are listed or money making. These tasks vary in profit and work load. Once the task is completed, the payments are placed in your Amazon account.
If you are good at making predictions, such as election results or the price of gold, this is the gig for you. The Chicago Board Options Exchange, introduced in 2008, created binary options, which are financial contracts that allow you to earn money by making predictions about the rise or fall of financial assets. You can predict hundreds of events such as election results to Academy Award winners. If your prediction is accurate, you can earn quite a bit of money.
Online survey taking is very popular. You can earn a few cents to a few dollars for every survey you take. One of the best paying survey sites is eJury.com. This is a website for mock juries and you are paid $5-$10 per verdict. Other websites, such as GlobalTestMarket.com offer points and rewards for taking surveys. This isn’t a way to make a whole lot of money, but it is steady.
Making money from online jobs isn’t always easy or legitimate. Taking surveys, being part of a panel, promoting products and being an “expert” are just a few ways that you can earn a few dollars here and there. After a while, it will all add up to something more.
If you own a business or a website, you know that there is a lot of work that goes into promoting the website, keeping it up and running and more. The internet is a very powerful tool that helps people develop their website. As an entrepreneur, you know that your marketing is a big part of your online business or your website. Even if you are not running a business online, if you have a business in the real world and need to market it, the internet is the best tool to do so with, whether you run your website or not.
The internet is a huge trend and has become increasingly popular in the past two decades. You are able to find all kinds of information that can help you with the marketing aspect of your business. Software is a huge part of your website or online marketing. If you develop everything yourself, you know that you have to deal with HTML, if you are new to all of this, HTML is the language of the internet. HTML stands for HyperText Markup language, and this language describes the content that is on your website. HTML will help you develop your website so that you can help future customers find your business. In order for your marketing techniques to work, you must have your business promote your website. Noone is going to know that you have a website unless they see it from your business.
Email marketing is also great for promoting your business. Email marketing is generally free whereas social media is not. You can use email to tell your customers about upcoming promotions, send them special coupons, let them know what is going on with new products and more. You can send out mass emails and link your email to your website so people can click on the link and they will be brought to your business site. Along with email marketing, there is also the option of ecommerce which involves customers purchasing from your website directly instead of having to go to the store itself.
All of this marketing work probably has you all tired out and exhausted. In order to get the best night sleep, shut off your world, including phones, tablets, anything with light and close your eyes in preparation for the morning ahead. If you are staring at a computer screen, your body is going to think that you are suppose to be awake. When you shut everything down, you body will relax and you will drift off in to a great night of sleep and be energized to get back to work.
If you’re a software junkie and like to do research about software or just like to read about anything that has to do with software, you are going to want to check out our blog here at http://www.softwareresearch.ca/. On this website, right now you will be able to read about the beginning of HTML, which tells us that HTML stands for HyperText Markup Language, was written and developed by a man by the name of Tim Berners-Lee. HTML is essentially the language of a computer. There is also an article about a software lawsuit that involves software patent litigation and patent infringement.
Not into the legal matters of software, no problem. Our website also has an pretty neat article about the software behind salt-based water softening systems. This system eliminates the effects of hard water by counter attacking the molecular groupings of calcium and magnesium. This water softener, run by a sophisticated software program, will cut down on soap or detergent expenses by half and won’t make your skin as dry. These are just a few examples of what is on the website. You will also find articles about the technology for combating mold growth, advice for those who want to go to school online for gunsmithing, making money as a software developer and much more.
Software plays a roll in every day life. Believe it or not, a sleep pattern test was performed on different sleeping surfaces. The software showed that sleeping on the SoundAsleep Dream Series air mattress offered a better nights sleep. It was shown that because the person was sleeping on an air mattress filled with air that distributed their weight, they were able to get more comfortable rather than sleeping on a bed with springs that were poking into their back. If this peaks your interest, check out http://www.thesleepjudge.com/soundasleep-dream-series-air-mattress-review/ to take a look at this amazing air mattress. Not all air mattresses are alike, so when you are choosing your new air mattress, check out all of the reviews, prices and features. Some of these mattresses blow themselves up, look like real beds, are low to the ground or very high off of the ground. They all come with their own price tags depending on the quality and the features. The better the air mattress, the more it will most likely cost you. If you want a good nights sleep every night, it will be more than worth it to spend a higher amount on something that will help you sleep through the entire night.
Software is everywhere, in the air mattresses that blow themselves up, appliances, computers and so much more. If you are interested in working with software or building a website with software, check out http://www.coffeecup.com/. You will be able to create all kinds of things with their provided software. Their main focus is a layout maker where you can work with draggable elements, viewport slider and much more. This kind of software will add flare to your new or existing website.
There are countless systems that help you to soften hard water on the market but only salt-based softeners stand out – because the technique used is very effective (and unlike other methods that are only good with adverts) salt-based technologies will never fail to impress you.
This article will illustrate why you should not think twice on salt-based methods.
Obviously, the primary goal of a softener is to eliminate negative (hard) effects in water by counter attacking molecular groupings of calcium or magnesium. Even though the water is beneficial, it has its share of demerits that are not worth waiting for. Hard water has effects on hair, skin, pipes and clothing, which make it worth to spend on any softener techniques.
If you are interested in cutting down soap or detergent expenses by half, you need a salt-based water softener. Remember, the chemical components of soap are geared towards optimum results in hard water. That, however, is not necessary after you use a softener and you should also know that soft water results to great skin and hair.
Basically, calcium and magnesium ions cause hardness in water hence ion exchange is one great way of stopping that. This is not difficult because there are caution exchange devices that will make sure the ions do not get attracted together at all. Brine (with dissolved sodium ions) is used to stop the process of water hardening. Technology now allows for home appliances in your water system to calculate and release just the right amount to stop water from hardening. This is great news especially since there is no risk of excess chemicals in the water system.
Software that ensures the release of sodium ion utilizes technologies that also work by reversing the process, which makes the water hard in the first place. Values such as recharge time, amount of water into your water system, amount of magnesium and or calcium ions are calculated and used to make the counter attack decisions. This means at no time you will suffer the consequences of hard water in your home or workplace.
Salt-based water softening methods have great advantages such as elimination of water spotting and scaling within the pipes. In addition to this, unlike non-software enhancing salt softener techniques, the water remains safe for normal use by humans. Furthermore, the water also has no harm to vegetation hence it can be used for watering purposes in the garden and lawn.
The best water softeners are sometime hard to find so to maximize your chances read a few water softener reviews online (try this resource) or ask for advice from your local plumbing company. It’s important to know that water softeners are necessary not only for good health purposes but also in order to save you from unexpected bill of changing your pipes due to scale build-up and blockages.
Household mold is a nuisance that is both expensive and tricky to completely get rid of – you can’t leave it growing in the house either after discovery, since it can pose a serious hazard to the health of the home’s inhabitants. Recent years have seen a boom in the mold removal industry, with companies competing with each other in bringing the most cost effective, efficient removal technology to the clientele. Abrasive blasting is one such technique which is becoming increasingly popular, owing to its effectiveness and reliability.
Conventional processes for getting rid of mold are notorious for being time consuming and hard, requiring large amounts of manual sanding and scrubbing. A new technique known as abrasive blasting is gaining traction and might soon replace the older methods since it is faster, easier and much more effective in taking care of mold infestations. This process involves finishing/cleaning objects using a centrifugal wheel or a blast of air to pelt abrasive particles on their surface at a high velocity. Corncobs, sand and dry ice are all possible candidates to be used as these tiny particles. Mold remediation, in particular, employs baking soda, as well as dry ice, for abrasive blasting.
Advantages of abrasive blasting
Also known as ‘media’ blasting, this technique has some unique advantages over conventional mold removal methods. Besides doing away with most of the tiring manual work required in scrubbing / sanding, this newer technique shows its usefulness in dealing with mold growing on hard to access / irregular surfaces. For instance, surfaces which have bridging or cross bracing can be decontaminated with greater ease. Hard to reach places like crawlspaces and attics are also easier to clean using this method in contrast to conventional techniques. You also benefit from the lesser time required to do the remediation – meaning you can be back to the house much quicker than in the case of conventional remediation.
This type of abrasive blasting uses baking soda i.e. sodium bicarbonate, blasted using pressurized air, to target mold growth on surfaces. Arguably its most famous use was in the Statue of Liberty’s restoration which took places from 1982 to 1986, under the orders of President Reagan. The sodium bicarbonate crystals used as medium in the blasting process are made in modern facilities and have the shape of microscopic knives; they are soft, yet angular. The baking soda is soluble in water and results in a neutral pH i.e. (you don’t have to worry about acidity or alkalinity on the surfaces). It is great for removing mold without damaging the surface underneath e.g. PVC, ductwork, modern wiring, wood, and so on. When applied using the correct equipment and methodology, it results in swift, efficient mold removal with little waste, clean-up and damage.
When using soda blasting, it is important to use a nozzle of the correct size, for it will minimize the quantity of baking soda required. Lesser the amount of medium used, greater the visibility you will have during the process and lesser the amount of clean-up needed after the process.
It happens to the most dedicated person – you’re all set in your educational objectives and your career catches up with you. You are forced to make a compromise between work and study and, in most cases, it is study that takes the axe. Ever since the dawn of the internet however, things have been looking up for those who want to work and study at the same time. Yes, I’m talking about the newest medium of college schooling i.e. online schools. I’ll be discussing online gunsmithing schools for the sake of illustrating a few points and showing how an old school industry has met with new school, but the contents of the discussion can just as easily be applied to any other online school.
Check out this video on the advantages of online education.
To begin with, online gunsmithing schools offer the following advantages over their traditional physical counterparts:
However, it should be kept in mind that there are some websites that masquerade as online schools but in reality are not accredited by the proper authorities and are only out to make an easy buck by fooling people out of their hard earned cash. When looking for an online gunsmithing school, be sure to look up lists of the top accredited institutes in the region – several websites have updated lists which you can refer to for this purpose.
If you are to take full advantage of an online gunsmithing school you need to have:
Basic requirements for study such as focus and punctuality are even more important than in a traditional setting because online schools can make even the most dedicated student lazy and complacent. I would recommend that you use a free reminder software to create a schedule for yourself. For more tips on making the most out of online education visit Reuters.
Ask anyone who’s made any type of real money online how easy it is to earn a living from software, and you’ll hear all sorts of answers from all sorts of experiences. On one end of the spectrum, people will claim it’s as simple as coding a program and then uploading it to a few popular software libraries. On the other end, people say it’s next to impossible and that the market is already saturated.
One thing is clear no matter what end of the spectrum you’re on, and that is making money online as a software developer is definitely doable. Success depends on a number of things ranging from the software’s quality and timeliness to networking opportunities and sufficient funding. Here are a few recommendations that can help anyone at any stage of promotion.
Follow Traditional Methods
Just because a strategy is tried and true, it doesn’t mean it’s no longer applicable. So devote a week to uploading your software to each significant online software library. You’ll want to keep a database of the sites that accept your submission so that you can visit them later and record the number of downloads that your software receives. That’s important for establishing a download-to-sales conversion ratio.
You’ll also want to check out the promotional opportunities at these sites since many of them offer low-cost alternatives to AdWords and other similar advertising institutions.
Sell the Software with Different Capabilities
One question that developers always ask is, “How should I price my software?” They fear a low price will make their software look cheap and unworthy, while a high price won’t be affordable and cut out a significant portion of the market. That’s why some developers offer a single software product in differentiated versions.
A version containing the minimum amount of features, for example, is typically priced very low, while a version with the maximum amount of features is priced high. Between those two versions is a version containing an average number of features, and it’s priced somewhere between the low-feature version and the high-feature version.
Each version may even have its own label such as “Bronze” for the minimal version, “Gold” for the extensive version, and “Silver” for the version between those two. The idea here is to create a product that customers from every economic level can buy.
Sell Explicit Functions While Keeping the Main Program Free
You’ll see this strategy commonly applied to open source software, where the main software product is freely available and its add-ons are sold individually. Through this strategy, you can gain a huge audience with the freebie and then make an income with additional functions and/or features appended as external plug-ins or data-packs.
You can even charge for support. Support isn’t an add-on or plug-in, however, it is an external component of software that can generate income via documentation in either electronic or book format, phone consultation, and more.
Make it a Web-Enabled, Subscription-Based Product
If you’re familiar with SaaS, or Software as a Service, then you’re familiar with subscription-based software. Subscription-based software charges for access to certain features or data. Microsoft’s latest Office software, Office 360, is an example, although access is granted to the entire suite rather than specific parts of the suite.
One major factor underlying SaaS’s success is its platform. SaaS is web-based software, ultimately granting any device that accesses the web the same access to its core functions. This access is important because it widens the market while other types of software are exclusive to the platforms they were built for (Windows, Mac, iPad, etc.) According to a Gartner Group estimate, SaaS sales reached into the billions just four years ago, so this isn’t a strategy to dismiss.
If you’re struggling with selling software online, then maybe one of the strategies above will help. Making money online can be hard no matter what you’re selling, however, if you take the time to devise a plan as diligently as you wrote your software, you’re sure to enjoy financial successful sooner or later.
Photo Credit: Duckung
HyperText Markup Language, or HTML, was written and developed in 1990 by Tim Berners-Lee. Since then, there have been numerous variations on the language, but the idea remains, essentially, the same. It is a markup language that utilizes tags to describe document content with the document being a webpage. It is both a powerful and simplistic language that can define the look of a site. (more…)